music marketing

How cover artists can cross-promote through split releases, playlist swaps, and joint sessions — plus the licensing details that trip people up.

A practical guide to writing a press release for a cover song, from structure to licensing disclosure to timing it with your release date.

Cover songs attract unusually high comment volume. Here's how to systematically convert that into a real fan community.

A practical guide to building a media kit for cover artists, including what licensing details playlist curators and press actually want to see.

Does building your own Spotify playlist actually help cover songs get discovered? Here's the honest breakdown.

What actually makes a curator add your cover to a playlist? We asked several who run genre playlists to find out.

Merch strategies built specifically for artists whose catalog is entirely cover songs, not originals.

A reusable pitch template for getting your cover songs added to playlists, with specifics on timing, wording, and licensing proof.

Do pre-save campaigns actually move the needle for cover songs? Here's an honest, numbers-based look.

A step-by-step, numbers-based plan for building a cover song audience from zero listeners.